Young Guv – Ripe 4 Luv // Album Review

90441Slumberland – out now

Ripe 4 Luv is the work of Fucked Up’s Ben Cook – putting to use his experience ghost-writing for Clarkson, Swift and more – and taking on the pop lark himself. It’s a record that wants to be a pure pop album on its own terms, but therein lies the problem, with tracks like ‘Aquarian’ and ‘Kelly I’m Not A Creep’ falling flat, and getting lost in muddled choruses. The seven minutes of ‘Wrong Crowd’, however, address this uneasy balance; not a moment is wasted, not a note or spoken French section could be cut. Ripe 4 Luv is worth sticking with to hear the sound of someone experimenting and learning about the pop perfection of the three minute single (with the special exception of four extra minutes of speaking in French).

(Dan Wilkinson)
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Buy: Young Guv – Ripe 4 Luv