Recently working with Nasty Cherry and GIRLI, July Jones has been rapidly establishing herself as a creative force to be reckoned with. As she drops the video for ‘Switch It Off’ today, we caught up with her to get to know the rising pop star In Short.

A brooding, glitchy track she released at the end of last year, this new visual accompaniment reflects the single’s subject matter as Jones explains ‘Switch It Off’ “is about waking up from a one-night-stand and constantly thinking about the person you were with the night before.” The video also further highlights Jones’ strong visual aesthetic, which you can see for yourself below.

Get to know July Jones In Short…

Three words to describe my music…

electronic, colourful, 808s

Last photo on your phone…

a screenshot of LED lights that we’re going to attach to my head on the next music video

Favourite instagram account…

uhh @feminist

The best venue I’ve played…

Leeds Pride was incredible

Earliest song you remember…

50 Cent – In Da Club

The worst job I’ve ever had…

I’ve only ever done music

Favourite food on tour…

Burgerssss

My Favourite word…

Music

Things that cheer me up…

Writing, dancing, singing, eating, making love

If I could play a gig anywhere it would be…

Coachella headline

I think you should listen to…

Oh man so many people, Hobo Johnson, FKA Twigs, Tanerelle, Banks, Charli XCX, Christopher Fike, Halsey, Lana Del Rey

If I could see anyone play live it would be…

 

Lana Del Rey