IAMDDB might advertise her style as an amorphoussounding, “Wave of Clouds and Vibes. New Era. Urban Jazz,” but the reality is a whole lot more memorable. Yes, the 21-year-old Manchester MC and singer imbues her bars with a wonderful, natural breeziness, but there’s a potency to her unshakeable, trap and reggae-inspired productions. Take ‘Shade’, the standout track from her latest mixtape, Hoodrich Vol. 3. Bringing together a minimal synth motif with clipped beats, elastic subs, and IAMDDB’s luxurious partspoken, part-sung flow, it’s a slick, crossover hit in waiting. So when, in the bridge, she asserts, “You can’t even level with a boss / Don’t play round with my sauce,” it sounds like anything but empty braggadocio. If you didn’t catch her opening for Syd or Bryson Tiller in 2017 – or performing as part of the Awful Records takeover at M.I.A.’s Meltdown – don’t worry: she’s destined to be everywhere in the next 12 months.
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