Flowers // In Short

FLOWERS credit to Ami Barwell feat

Words: Geoff Cowart | Photo: Ami Barwell

Drawing a line between the joyous fuzz pop of The Pains Of Being Pure At Heart and the minimalist brilliance of Young Marble Giants come the young London trio Flowers.

Their musical calling card tells of a unique intensity and sparse beauty achieved by Jordan Hockley’s physical yet inventive presence behind the drum kit, Sam Ayres’ constant blur of kinetic energy on guitar, and Rachel Kenedy’s motionless presence while she unleashes her a skyscraping, ethereal voice.

It is this dynamic that has been captivating audiences live and which has been captured over the fourteen deceptively simple pop songs comprising Flowers’ debut album, Do What You Want To, It’s What You Should Do (Fortuna Pop!).

Produced by Bernard Butler, the album was born out of three weeks of furious writing, practising and recording which led to the band amassing a huge collection of more than 100 demos. Inspired by the shared mission of making music like “Madonna through a broken tape machine” it made Butler an obvious choice due, as his well-known love of the Cocteau Twins the Gibson ES-355 guitar were in bang in line with Kenedy’s crystalline singing and Ayres’ axe work.

Dispensing with the wall of sound approach that characterised their home recordings, Butler helped provide clarity to allow the songs to breathe – in a concise way. “Most of the songs weigh in at less than three minutes – if there’s something that doesn’t need to be there,” Kenedy explains, “we take it out!”

And while standing perfectly still, Kenedy tackles the tough questions:

If I had to describe my music in 3 words, I’d use..
Simple pop sometimes

My favourite film ever is…

The most famous person I’ve met is…
Gene Kelly taught my nan how to dance and I’ve met my nan and seen her dance so I’ve sort of met Gene Kelly…

The song I hate the most is..
Hate is a very strong word! I’m usually just irritated by whichever song is stuck on loop in my head, and that song changes daily.

The worst job I’ve ever had is..
Working on market stalls in winter… The job was great usually but one weekend it was so icy cold and windy the whole stall blew away and hit me on the head on its way so that was pretty bad. And not me but Sam used to flatten breakfast bars.

If I was in a tribute band it would be..
“Ma Doner”… We love early Madonna and we really love kebabs.

My favourite word is..
“Batman!” We have a dog called Batman so it’s great saying, “Batman, come here!” or, “Do your business, Batman!”

If I had a super power I’d want it to be..
That would be too much of a burden of responsibility for me.

If I could play a gig anywhere it would be…
Maybe Japan? It’s somewhere we’ve always wanted to go but we haven’t yet had the opportunity.

I think you should listen to…
“Hungry Hippos” by The Sunny Street… Such a beautiful song and somehow so unknown!

If I could see anyone play live it would be…
Ramones at The Roundhouse.


Do What You Want To, It’s What You Should Do is released on September 8