I’m writing this more as a PSA to those of you who have somehow missed the Internet sensation that is effortless pop star Clairo. When I say ‘effortless’ I mean it wholly and truly. Clairo, aka Claire Cottrill, just exudes chill. She comes across so blasé she almost crosses over to bored. It might just be that charm, with an added self-aware edge, that makes her music completely irresistible. Oh and another PSA to the dude on YouTube trying to say she’s not as authentic as she claims: Who gives a shit? We’re still into it.