Atlantic – April 14th
On his debut album ‘Sweet Dreamer’, Kent native Will Joseph Cook appears to have a lot to offer. The fresh-faced artist has earned a reputation for his brand of airy indie pop and and his first full-length release presents a whole stack of clean-cut indie gems to fulfil the hype.
The title-track is characterised by dreamy, compelling riffs and signature vocals that allow the track to fully soar. Pumped to full power, ‘Sweet Dreamer’ provides ideal teen-rom-cum-soundtrack material but it works. When you find your niche – you stick to it.
‘Beach (I Wanna Make You Mine) comes complete with a sun-bleached melody at its epicentre whilst presenting a head rush of sickly sweet disjointed guitar riffs. The sub-three-minute track gives Cook ample opportunity to prove exactly what he’s made of, which results in an incredible display of the young musician’s talents.
Having worked with Bombay Bicycle Club’s Jack Steadman on one of the album’s more indie moments, ‘Plastic’ is all the better for it. Steadman’s influence is stamped all over the indie-dance crossover and it is laced with tropical grooves the entire way through.
Woozy epic, ‘Take Me Dancing’ slows the pace with its soft intro and swooping vocals and is underpinned by subtle bubbles of bliss. With blissful and gorgeous moments from the off, the melodic brilliance of this tune is crafted not to be forgotten.
The crowning glory of the record comes in the form of ‘Biggest Fan’. Presenting Will Joseph Cook at his swirling, sweet and wistful best – this is a near-perfect slice of brilliance that recalls the early appeal of a younger Mystery Jets and features Cook’s own effortless pop charms too.
Will Joseph Cook has produced a remarkably accomplished first effort for someone so young and so early on in his career. The artistry, intricacy and instrumentation on ‘Sweet Dreamer’ is unparalleled and the record sees him blossom into a more confident composer. Sweet dreams are made of this indeed.
Live: Heaven, 11th May.